Blog — sTARTUp Day - Most Startup-Minded Business Festival

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Building a Resilient Workplace: A Conversation with Katrin Meos

Katrin Meos, Head of Wellbeing at Swedbank Estonia, is a workplace practitioner, coach, and wellbeing specialist with experience in both public and private sectors. She is passionate about creating sustainable work environments where employees' mental and physical health are supported...
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Andrei Herasimchuk – From Adobe to the Future of Creativity

Few designers have a career as illustrious as Andrei’s. With roots stretching back to Adobe in the 1990s and a portfolio that...
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Wayren – Accelerating to the International Stage with the Support of Accelerators

Estonian defense technology startup Wayren is making strides in secure communication solutions. The company, which raised €725,000 in its first funding round...
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Interview with Vaido Mikheim, Head of Startup Estonia: The State and Future of Estonia’s Startup Ecosystem

Estonia’s startup ecosystem has gained international recognition for its high number of unicorns per capita and its strong community spirit. As the...
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Startup Estonia Observations from sTARTUp Day: Bold Moves in DefenceTech & Unconventional Business Advice

sTARTUp Day this year delivered plenty of insights and energy—and Startup Estonia is here to share some of our top observations.
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Meet the Winners of sTARTUp Pitching 2025!

sTARTUp Pitching 2025 has once again brought together the most ambitious startups, investors, and ecosystem players to showcase groundbreaking ideas and fierce...
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Meet the sTARTUp Pitching 2025 TOP 5 Finalists

The sTARTUp Pitching competition at sTARTUp Day 2025 is reaching its grand finale! After an intense selection process, the TOP5 startups have...
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Shaping the Future with Technology: A Conversation with Dr. Christina Yan Zhang

As technology rapidly reshapes industries and societies, few people have been at the forefront of this transformation, quite like Dr. Christina Yan...
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Tartu's Bright Minds: Exploring the Entrepreneurial Spirit in Estonia’s Startup Capital

It’s no secret that Tartu is bursting with entrepreneurial people! Ahead of sTARTUp Day, we managed to catch four of them –...
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From Business Angel to Rocket Science: Ted Elvhage on Investing, Innovation, and the Future of Deep Tech

Ted Elvhage, a pioneering investor with a portfolio spanning over 45 companies, shares his journey from enterprise software entrepreneur to co-founding Stockholm...
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AI and Operational Intelligence: A Game-Changer for Scaleups

Who doesn’t love scaling a business? It’s the ultimate sign of success: you’ve achieved product-market fit, your customer base is growing, revenue...
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sTARTUp Day 2025 Survival Guide

sTARTUp Day 2025 is just around the corner! Are you ready to experience the most startup-minded business festival of the year? To...
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Avoiding Common Cloud Pitfalls: Insights for Startups from OHVcloud

In today’s fast-paced digital landscape, cloud infrastructure has become the backbone of modern startups, enabling them to scale, innovate, and compete in...
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Jana Budkovskaja – EstBAN Syndicate Lead Investor at sTARTUp Pitching

Angel investors play a critical role in the startup ecosystem, fueling early-stage companies with capital, mentorship, and strategic guidance. One such investor...
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Anna Strubel: From Nurse to FemTech Pioneer – How CARÁ Health is Transforming Maternity Care

Maternity care is often fragmented, leaving many parents without the support and evidence-based guidance they need. Anna Strubel, a pediatric nurse specializing...
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What motivates volunteers?

The start-up world thrives on bold ideas, tireless ambition, and strong communities. While founders and teams work hard to build their businesses,...
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Eindhoven’s Innovator Madis Talmar: Strong Engineering Programs Are Needed for Deep Tech in Estonia

TalTech is raising an important question this year at sTARTUp Day - How to increase the number of successful deep tech companies...
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The Importance of Early Trademark Protection: Insights from Sorainen

A trademark is a distinctive sign that identifies and differentiates a company’s products or services from those of competitors. Trademarks can take...
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How to Start Collaboration with Scientists?

Science and business are two worlds that, when working together, can lead to groundbreaking solutions. Yet, this collaboration often remains an untapped...
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Meet the sTARTUp Pitching TOP 31 startups!

Exactly 300 startups from 37 countries applied for this edition of sTARTUp Pitching in hopes of getting their hands on the €660k...
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sTARTUp Day 2025 Program Has Launched!

The wait is over — the sTARTUp Day 2025 program has officially been announced, and it’s packed with inspiring stories, cutting-edge technologies, and opportunities...
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How to deep-tech-startup? Sparkup Tartu Science Park knows!

We talked with Sparkup Tartu Science Park about deep-tech startups - how to recognize one, what makes them unique, and what to...
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Combining Wise Lessons and Lightyear Ambitions: Martin Sokk’s Mission to Make Investing Simple for Everyone

Martin Sokk, co-founder and CEO of Lightyear, has a career trajectory that mirrors the transformation of the financial world itself. From his...
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Investment Manager Kaari Kink: “The venture capital is for extremely driven founders”

Superangel Venture Capital Investment Manager Kaari Kink shared her diverse career journey in an interview with sTARTUp Day, tracing her path from...
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Calling All Startups: Apply Now for sTARTUp Pitching 2025!

The excitement is building once again as we officially open the doors for sTARTUp Pitching 2025 with a prize pool of over...
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Behind the Scenes with a sTARTUp Day Volunteer: Linda’s Path to Key Organizer

Our volunteers are the heart and soul of the festival, helping to create something extraordinary year after year. In this interview, we...
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Meet Erik Lavrov - The sTARTUp Day speaker contest winner

At just 20, Erik Lavrov has already won the European Taekwon-do championship, launched an online school, and built a following of over...
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Meet the Advisory Board of sTARTUp Day!

sTARTUp Day has welcomed several influential figures to its new advisory board, each bringing their experience to help guide the event’s continued...
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Dealum is the Tartu startup of the year!

On October 11th, Tartu's entrepreneurial community gathered at the Athena Center for a gala event where the winners of the "Tartu Best...
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From Farmer's Son to CEO: How Robin Saluoks Is Revolutionizing Agriculture with eAgronom

Robin Saluoks, CEO and co-founder of eAgronom, shares his journey from growing up in a farming family to leading one of the...
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Mastering sales with Zoltan Vardy: “Founders need to be the first ones selling their product”

In the competitive world of startups, building a great product is only the beginning. Without a solid sales strategy, even the most...
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sTARTUp Day 2025 announces the first five speakers

Here is the first wave of speakers, promising an event packed with experience, inspiration, and actionable insights for entrepreneurs and innovators. The...
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Tickets from €106

Tickets

Check out the perks and find your perfect ticket type! All ticket types grant access to all three festival days on 28-30 January 2026.

Venue access
Ϟ Day 0: Side Events on January 28
Ϟ Day 1 on January 29
Ϟ Day 2 on January 30
Matchmaking
This is where the magic happens. Through our matchmaking app, you can schedule 20-minute meetings with participants and meet them at our matchmaking area. General access to the matchmaking app will be available at the beginning of the festival week.
Stage program
There will be three stages at sTARTUp Day 2026 – Starlight Stage, Insight Stage, and Pitching Stage – with speakers and presenters who cover a variety of topics for every taste.
Demo Area access
This is the Mecca of Entrepreneurship! Explore the latest innovations and discover new products, services, friends, opportunities and perhaps, your new career challenge.
sTARTUp Night
The legendary sTARTUp Night wraps up the first conference day on January 29. The afterparty is bringing together the coolest festival visitors, good music, and lots of surprises!
Seminars
Practical seminars to sharpen & level up your skills.
Side events
Vibrant side events take place all over Tartu before and during the official festival.
Early access to matchmaking app
With early access, you’ll gain access to our matchmaking app two weeks earlier than most people. Use the opportunity to get a head start and request meetings with the hottest participants before all their slots are full.
VIP Reception
Celebrate the beginning of sTARTUp Day in style! The VIP Reception brings together speakers, investors & executives for an unforgettable night.
VIP Lounge access
Escape to your lounge where you can kick back and relax, get some work done, or prep for the next meeting.
Investor Day
Investor Day on January 28 is an exclusive investors' meetup to share experiences, learn from each other, and create meaningful contacts. Structured in a way you'd feel both elevated by and busy with new ideas while leaving enough room for networking.
Executive Day
Executive Day on January 28 is about taking the time to listen, talk, and network with other leaders. This is the place to bounce your thoughts and learn about challenges and solutions across different industries.
List of attending investors
Startups will see the participating investors' list (investor's name + investment fund's name) which enables them to request meetings with the right investors through our matchmaking app.
List of attending startups
There are over 300 unique startups at sTARTUp Day, which can be quite overwhelming at times. We'll send you a database of all of the participating startups so you can browse through them all and select the ones you want to meet beforehand.
Personalised startup matches
With the help of our good friends from Dealum, we will find the most relevant startup matches based on each investor’s profile. This means that investors will get a list of hand-selected startups that meet their requirements, making it even easier to meet the right startup.
Visibility at sTARTUp Day website
All validated startups and the biggest VC funds will be featured on the sTARTUp Day website.

Visitor

129 €
BUY NOW
Venue access
Ϟ Day 0: Side Events on January 28
Ϟ Day 1 on January 29
Ϟ Day 2 on January 30
Matchmaking
This is where the magic happens. Through our matchmaking app, you can schedule 20-minute meetings with participants and meet them at our matchmaking area. General access to the matchmaking app will be available at the beginning of the festival week.
Stage program
There will be three stages at sTARTUp Day 2026 – Starlight Stage, Insight Stage, and Pitching Stage – with speakers and presenters who cover a variety of topics for every taste.
Demo Area access
This is the Mecca of Entrepreneurship! Explore the latest innovations and discover new products, services, friends, opportunities and perhaps, your new career challenge.
sTARTUp Night
The legendary sTARTUp Night wraps up the first conference day on January 29. The afterparty is bringing together the coolest festival visitors, good music, and lots of surprises!
Seminars
Practical seminars to sharpen & level up your skills.
Side events
Vibrant side events take place all over Tartu before and during the official festival.
Early access to matchmaking app
With early access, you’ll gain access to our matchmaking app two weeks earlier than most people. Use the opportunity to get a head start and request meetings with the hottest participants before all their slots are full.
VIP Reception
Celebrate the beginning of sTARTUp Day in style! The VIP Reception brings together speakers, investors & executives for an unforgettable night.
VIP Lounge access
Escape to your lounge where you can kick back and relax, get some work done, or prep for the next meeting.
Investor Day
Investor Day on January 28 is an exclusive investors' meetup to share experiences, learn from each other, and create meaningful contacts. Structured in a way you'd feel both elevated by and busy with new ideas while leaving enough room for networking.
Executive Day
Executive Day on January 28 is about taking the time to listen, talk, and network with other leaders. This is the place to bounce your thoughts and learn about challenges and solutions across different industries.
List of attending investors
Startups will see the participating investors' list (investor's name + investment fund's name) which enables them to request meetings with the right investors through our matchmaking app.
List of attending startups
There are over 300 unique startups at sTARTUp Day, which can be quite overwhelming at times. We'll send you a database of all of the participating startups so you can browse through them all and select the ones you want to meet beforehand.
Personalised startup matches
With the help of our good friends from Dealum, we will find the most relevant startup matches based on each investor’s profile. This means that investors will get a list of hand-selected startups that meet their requirements, making it even easier to meet the right startup.
Visibility at sTARTUp Day website
All validated startups and the biggest VC funds will be featured on the sTARTUp Day website.

Startup

109 €
BUY NOW
Venue access
Ϟ Day 0: Side Events on January 28
Ϟ Day 1 on January 29
Ϟ Day 2 on January 30
Matchmaking
This is where the magic happens. Through our matchmaking app, you can schedule 20-minute meetings with participants and meet them at our matchmaking area. General access to the matchmaking app will be available at the beginning of the festival week.
Stage program
There will be three stages at sTARTUp Day 2026 – Starlight Stage, Insight Stage, and Pitching Stage – with speakers and presenters who cover a variety of topics for every taste.
Demo Area access
This is the Mecca of Entrepreneurship! Explore the latest innovations and discover new products, services, friends, opportunities and perhaps, your new career challenge.
sTARTUp Night
The legendary sTARTUp Night wraps up the first conference day on January 29. The afterparty is bringing together the coolest festival visitors, good music, and lots of surprises!
Seminars
Practical seminars to sharpen & level up your skills.
Side events
Vibrant side events take place all over Tartu before and during the official festival.
Early access to matchmaking app
With early access, you’ll gain access to our matchmaking app two weeks earlier than most people. Use the opportunity to get a head start and request meetings with the hottest participants before all their slots are full.
VIP Reception
Celebrate the beginning of sTARTUp Day in style! The VIP Reception brings together speakers, investors & executives for an unforgettable night.
VIP Lounge access
Escape to your lounge where you can kick back and relax, get some work done, or prep for the next meeting.
Investor Day
Investor Day on January 28 is an exclusive investors' meetup to share experiences, learn from each other, and create meaningful contacts. Structured in a way you'd feel both elevated by and busy with new ideas while leaving enough room for networking.
Executive Day
Executive Day on January 28 is about taking the time to listen, talk, and network with other leaders. This is the place to bounce your thoughts and learn about challenges and solutions across different industries.
List of attending investors
Startups will see the participating investors' list (investor's name + investment fund's name) which enables them to request meetings with the right investors through our matchmaking app.
List of attending startups
There are over 300 unique startups at sTARTUp Day, which can be quite overwhelming at times. We'll send you a database of all of the participating startups so you can browse through them all and select the ones you want to meet beforehand.
Personalised startup matches
With the help of our good friends from Dealum, we will find the most relevant startup matches based on each investor’s profile. This means that investors will get a list of hand-selected startups that meet their requirements, making it even easier to meet the right startup.
Visibility at sTARTUp Day website
All validated startups and the biggest VC funds will be featured on the sTARTUp Day website.

Investor

169 €
BUY NOW
Venue access
Ϟ Day 0: Side Events on January 28
Ϟ Day 1 on January 29
Ϟ Day 2 on January 30
Matchmaking
This is where the magic happens. Through our matchmaking app, you can schedule 20-minute meetings with participants and meet them at our matchmaking area. General access to the matchmaking app will be available at the beginning of the festival week.
Stage program
There will be three stages at sTARTUp Day 2026 – Starlight Stage, Insight Stage, and Pitching Stage – with speakers and presenters who cover a variety of topics for every taste.
Demo Area access
This is the Mecca of Entrepreneurship! Explore the latest innovations and discover new products, services, friends, opportunities and perhaps, your new career challenge.
sTARTUp Night
The legendary sTARTUp Night wraps up the first conference day on January 29. The afterparty is bringing together the coolest festival visitors, good music, and lots of surprises!
Seminars
Practical seminars to sharpen & level up your skills.
Side events
Vibrant side events take place all over Tartu before and during the official festival.
Early access to matchmaking app
With early access, you’ll gain access to our matchmaking app two weeks earlier than most people. Use the opportunity to get a head start and request meetings with the hottest participants before all their slots are full.
VIP Reception
Celebrate the beginning of sTARTUp Day in style! The VIP Reception brings together speakers, investors & executives for an unforgettable night.
VIP Lounge access
Escape to your lounge where you can kick back and relax, get some work done, or prep for the next meeting.
Investor Day
Investor Day on January 28 is an exclusive investors' meetup to share experiences, learn from each other, and create meaningful contacts. Structured in a way you'd feel both elevated by and busy with new ideas while leaving enough room for networking.
Executive Day
Executive Day on January 28 is about taking the time to listen, talk, and network with other leaders. This is the place to bounce your thoughts and learn about challenges and solutions across different industries.
List of attending investors
Startups will see the participating investors' list (investor's name + investment fund's name) which enables them to request meetings with the right investors through our matchmaking app.
List of attending startups
There are over 300 unique startups at sTARTUp Day, which can be quite overwhelming at times. We'll send you a database of all of the participating startups so you can browse through them all and select the ones you want to meet beforehand.
Personalised startup matches
With the help of our good friends from Dealum, we will find the most relevant startup matches based on each investor’s profile. This means that investors will get a list of hand-selected startups that meet their requirements, making it even easier to meet the right startup.
Visibility at sTARTUp Day website
All validated startups and the biggest VC funds will be featured on the sTARTUp Day website.

Executive

169 €
BUY NOW
Venue access
Ϟ Day 0: Side Events on January 28
Ϟ Day 1 on January 29
Ϟ Day 2 on January 30
Matchmaking
This is where the magic happens. Through our matchmaking app, you can schedule 20-minute meetings with participants and meet them at our matchmaking area. General access to the matchmaking app will be available at the beginning of the festival week.
Stage program
There will be three stages at sTARTUp Day 2026 – Starlight Stage, Insight Stage, and Pitching Stage – with speakers and presenters who cover a variety of topics for every taste.
Demo Area access
This is the Mecca of Entrepreneurship! Explore the latest innovations and discover new products, services, friends, opportunities and perhaps, your new career challenge.
sTARTUp Night
The legendary sTARTUp Night wraps up the first conference day on January 29. The afterparty is bringing together the coolest festival visitors, good music, and lots of surprises!
Seminars
Practical seminars to sharpen & level up your skills.
Side events
Vibrant side events take place all over Tartu before and during the official festival.
Early access to matchmaking app
With early access, you’ll gain access to our matchmaking app two weeks earlier than most people. Use the opportunity to get a head start and request meetings with the hottest participants before all their slots are full.
VIP Reception
Celebrate the beginning of sTARTUp Day in style! The VIP Reception brings together speakers, investors & executives for an unforgettable night.
VIP Lounge access
Escape to your lounge where you can kick back and relax, get some work done, or prep for the next meeting.
Investor Day
Investor Day on January 28 is an exclusive investors' meetup to share experiences, learn from each other, and create meaningful contacts. Structured in a way you'd feel both elevated by and busy with new ideas while leaving enough room for networking.
Executive Day
Executive Day on January 28 is about taking the time to listen, talk, and network with other leaders. This is the place to bounce your thoughts and learn about challenges and solutions across different industries.
List of attending investors
Startups will see the participating investors' list (investor's name + investment fund's name) which enables them to request meetings with the right investors through our matchmaking app.
List of attending startups
There are over 300 unique startups at sTARTUp Day, which can be quite overwhelming at times. We'll send you a database of all of the participating startups so you can browse through them all and select the ones you want to meet beforehand.
Personalised startup matches
With the help of our good friends from Dealum, we will find the most relevant startup matches based on each investor’s profile. This means that investors will get a list of hand-selected startups that meet their requirements, making it even easier to meet the right startup.
Visibility at sTARTUp Day website
All validated startups and the biggest VC funds will be featured on the sTARTUp Day website.