The leading early-stage business festival in the region

In January 2019, sTARTUp Day brings together over 100 world-class speakers and 4000 attendees to discuss business, innovation and new technologies, share startup success stories and lessons learned.

The two-day stage program is complemented with several pitching competitions, hands-on seminars with professionals and a large expo area where companies showcase their latest innovations. 

We have organized matchmaking to connect startups with investors, find future business partners and encourage startup-corporate collaboration. Additionally, several parties and networking events take place.


Founders’ psychology

Is founding a startup with your best friend a good idea? Discussions about mentorship and evolving as a founder.

Growth Marketing

Marketing doesn’t end with an ad. Achieving more reoccurring customers is a key to survival. How to achieve that?

Space Technology

Space is new frontier for startups –  from data analytics and water purification to SpaceX rockets.

Food Tech

The average person spends 3.5 years of their life eating. How to make our meals more enjoyable while not hurting the environment?

Fuck-up Stories

When is the right time to give up? Failing is part of the learning process and sometimes we need to hear that other people have failed, too.

Science to Business

Is an invention an innovation when it’s not on the market? How to overcome the struggles when getting your academic research to the market?

Smart City

New trends like big data and sustainable development will change cities as we know them. What will future cities look like?


Investors and founders share tips and war stories on how to get funded.


Christer Fuglesang
1st & only Swedish astronaut
Hermione Way
Brand Consultant, former Communications at Tinder
David Helgason
Unity Technologies & Nordic, Founder & Partner
Kristel Kruustük
Testlio, Founder
Peter Vesterbacka
Lightneer, Slush, Rovio Mobile Ltd, Co-Founder
Kaarel Kotkas
Veriff, Founder & CEO
Marc Sands
Marketing Guru
Oliver Leisalu
Taxify, Co-Founder



79 €

Includes access to two-day stage program, hands-on seminars with professionals, demo area, matchmaking, official afterparty and public side events.


109 €

Includes all features from visitor ticket + 3 weeks earlier access to matchmaking, inclusion to a report given to investors,  list of participating investors and accelerators.


199 €

Includes all features from visitor and startup tickets + a report about participating startups, invitation to Investor Day and other exclusive events, access to VIP lounge.


199 €

Includes all features from visitor and startup tickets + a report about participating startups, invitation to Executive Day and other exclusive events, access to VIP lounge.


Chief Street Debater Tomo Kihara: “We should be cautious about how we teach AI to make decisions.”

AI is something that everybody is always talking about. Why AI is such a big deal? What's the hype and the future of AI? We had a quick chat about this and the world of AI with Tomo Kihara, a...
Read more

Time To Have an Open Conversation About Investing And the Role of Executives in Corporate Innovation

On January 23 at business festival sTARTUp Day a lot of side events happening, biggest of them are Investor day...
Read more

Kadri Bussov, CEO of ESTCube: “Failing Is One of the Greatest Things That Can Happen in Life.”

Kadri Bussov is the CEO of Estonian Student Satellite Foundation ESTCube – she is coordinating the construction of the ESTCube-2...
Read more


A buzzing event, full of energy, excellent pitches, great speakers and loads of passion. I loved being part of sTARTUp day!
David Beckett
Best3Minutes, Pitch Coach
Networking opportunities at sTARTUp Day exceeded all of our expectations and led to several new business partnerships. Such a vibrant entrepreneurial community was created in Tartu – a combination of business and pleasure.
Annet Muru
STACC, Marketing Manager
sTARTUp Day is an event with a casual and positive atmosphere, always at an interesting venue. Perfect for networking – big enough to attract people and small enough to find all the relevant ones.
Martin Vares, Founder & CEO


Main partners