What’s in it for you?
Meet with hundreds of investors, founders and startup-minded participants
sTARTUp Day brings together thousands of like-minded professionals from all over the world, including 200+ early-stage investors interested in the New Nordic region. Get a kickstart on your fundraising goals for the year by arranging meetings through our matchmaking app and attending side-events that cater to bringing you together!Our top tips for finding the right investors for you:
- Take a little bit of time to fill in the Dealum profile you'll find before purchasing your ticket. Investors have access to your public profile and we use this information to send our personalized matches to investors so they know who to look out for;
- Alongside investors, you get access to the matchmaking app two weeks before the general public. Use the opportunity to see who's attending and book in meetings early before schedules fill up;
- Keep an eye peeled on the badges at the venue and have a literal elevator pitch ready for the chance encounters with investors;
- Take part in side-events to network in a more informal setting;
- ... and come with an open mind! You never know which event, talk, connection or experience will lead to a breakthrough.
A program full of trends, experience and inspiration
150+ speakers will share their thoughts, expertise and inspiration over the two days of the main festival program. This is the heart of sTARTUp Day and we thrive on making your eyes sparkle.As a startup, look out for talks about:
- Founders' stories, fuck-ups, sales and marketing to help you level up your game and connect with fellow founders;
- Investor stories and fundraising for tips & tricks on how to secure your next round;
- Emerging trends in the ecosystem to get inspired and guide your next steps;
- Inspirational stories from all walks of life to keep you going until the next big event.
We're still working on the lineup for the next edition, but until then, see who spoke at sTARTUp Day 2025.
Visibility on the sTARTUp Day website
Elevate your visibility through a dedicated startup database on our website. This spotlight ensures investors, participants, and potential collaborators can effortlessly learn about your startup. To be showcased, all you have to do is buy a ticket!
sTARTUp Pitching
sTARTUp Pitching is the official pitching competition of sTARTUp Day! The finest startups get to showcase their brilliance on the main stage and compete for special prizes. In addition to equity-free cash, free legal counseling, and tickets to the top conferences in the world, it's a great opportunity to win syndicate investments and get the attention of hundreds of investors attending sTARTUp Day.
Explore the latest innovations at the demo area
Explore the latest innovations at the demo area
Consider the demo area an immersive startup haven. This is where you’ll find all of the brightest startups, latest innovations, the most relevant startup support organizations, new friends and fresh ideas. Each and every demo area company is vetted to make sure they offer value to the participants and vise versa.
In 2026, we've divided the venue into three thematic areas:
- Startup street exclusively for... you guessed it, startups!
- sTARTUp Tartu for the local startup ecosystem and innovation within
- Partner land where you'll meet corporations and ecosystem players who work 1:1 with startups
The legendary sTARTUp Night
Our afterparties are more than just events – they're experiences you can't afford to miss. It's the place to be to network while kicking back & relaxing. Just a couple of examples from previous years are Tartu’s first-ever parking lot party, a performance by prorapsuperstar Tommy Cash surrounded by a 270° video projection (before he was Eurovision-level famous), and a true Viking Challenge. When it comes to legendary moments, sTARTUp Night takes the crown and sets the tone for all networking parties to come!A unique festival atmosphere
To sum up everything above – sTARTUp Day is a unique blend of conference and festival. Through everything we do, we preach a startup mindset and strongly believe that the best deals come when you're having fun. That's why we take special care of making sure that there are plenty of opportunities to let your hair down and take part in fun activities that have nothing to do with spreadsheets, pitches or Notion boards.Through unexpected inspirational talks, surprises in the demo area, one-of-a-kind side-events and the coolest community that emits their passion for the startup ecosystem, come experience what it means to take part in a true startup festival.