Location — sTARTUp Day - Most Startup-Minded Business Festival

Location

We're beyond excited to connect with you at the most startup-minded business festival in the Baltics for the 9th edition! However, arriving in a new city might feel a bit overwhelming, so to lend you a hand, we’ve gathered all the options for getting to Tartu and navigating the city on-site. 

Getting to Tartu


By plane

Fly in through Tallinn, Rīga, or take advantage of the super convenient flights between Tartu and Helsinki. Lennart Meri Tallinn Airport sits just outside Tallinn's center on the way to Tartu. From there, it's a breeze to rent a car, hop on a bus, or use the Airport Shuttle service. Riga International Airport links to Tartu via Lux Express buses.


By car

Hit the road and drive to Tartu – a comfortable 2-hour drive (185 km) from Tallinn and a 3.5-hour journey (260 km) southwest of Riga. Driving not only gets you here but also lets you enjoy Estonia’s scenic attractions along the way. Check out Visit Estonia for ideas.


By bus

A smooth 2.5-hour bus ride from Tallinn to Tartu is a breeze. Lux Express buses run frequently from Tallinn bus station and the airport. Find schedules and tickets on Tpilet or the Lux Express page. You can also hop on a Lux Express bus in Rīga, Latvia, and drive straight to Tartu!


By train

With 11 daily runs, trains between Tallinn and Tartu are quick and comfy, getting you there in two hours. Beginning January 6, a new train line connecting Tallinn, Tartu, Riga, and Vilnius will make traveling to Tartu even more convenient. Find the schedule and tickets on Elron's homepage.


Local transport


You'll find the festival venue, the University of Tartu Academic Sports Club (Ujula 4, Tartu), about one kilometer from the city center. A walk or public transport ride can get you there. In a new city, distances might feel a tad longer though, so we've got options for you:


Bus

All public transportation is free during the festival with your festival wristband – collect yours when you get your badge! Tickets can be bought directly from the driver with cash outside the festival period or paid with your bank card at the validators next to the doors. Purchase a 2 € bus card from R-Kiosks, shopping centers, or other selling points for frequent travel during your stay. Find more information about the tickets and schedules here.

Taxi

For newcomers, taxis are great. Most drivers speak English, and all taxis have meters. Use the Bolt app for easy taxi booking – no Uber in Tartu. You can also call a taxi the old-fashioned way – find more information about taxi services in Tartu here.

Bike

In June 2019, the Smart Bike Share system was unveiled in Tartu. The system has 750 bikes in 69 bike-share stations across the city. A total of 510 bikes are electric, and the remaining 240 are regular bikes. So, if you're up for an extreme experience (or not so extreme, depending on the weather, of course) you can also come to the venue by bike. In order to rent a bike, you must have a valid Tartu bus season ticket or you must purchase a bike-share membership. You must create a bike share account, either online or via the mobile app (Tartu Smart Bike), and connect it to a credit card. Additional info from the City of Tartu page.


Scooter

If you're up for some fun, rent a Bolt scooter. Find one on the street or using the Bolt app, unlock it, and zoom around town.


Tartu


sTARTUp Day takes place in South Estonia in a town called Tartu. It is a green city full of students, intellectuals, and creatives. Home to one of Northern Europe’s oldest universities, Tartu offers a wide variety of landmarks and places to visit, including museums, cultural objects, resorts, and bars both in winter and summer. We've picked out some spots to go see that could interest you!

Photos by Peeter Paaver, Evelin Lumi, Maanus Kullamaa, Kelin Lääts


Landmarks


Upside Down House

The Upside Down House is a dazzling adventure for everybody, both children and adults. The house is literally turned upside down – upstairs is downstairs and vice versa. Every element, including furniture, decorations, and plants is upside down. Don't worry, you don’t have to climb on the ceiling, the ceiling is just the floor (etc.). Positioned right next to ERM, Upside Down House is a fun stop while visiting Tartu and looking for a bit of wonder.


Tartu Festival Arena

The Tartu Festival Arena is a smaller counterpart of our main Festival Arena in Tallinn. Although smaller, our venue also provides spectacular views and is a great place for enjoying open-air concerts or having a walk with your loved one. Many parks, leisure tracks, and the vicinity of the Emajõgi River make the Tartu Festival Arena a great place for a stroll or a photography session. In winter, you can also rent ice skates and have a blast in the skating rink.


Toomemägi Park

The Toomemägi Park offers fantastic views of the Old Town of Tartu and holds the heart of Tartu’s history. On those hills stood the fortress of Toomemäe, which was first mentioned in 1030 AD and therefore became the founding date of our lovely city. Through the times, many bastions have been dug and conquered here, leaving only a hint of its vivid history visible today. You can still see the occasional remnants of the stone wall, also with the beautiful ruins of Dome Cathedral.


The Botanical Garden

The Botanical Garden of the University of Tartu is a must-see landmark for photographers and lovebirds. This beautiful venue has been here since 1803 and hasn’t changed very much since. The beautiful park with a pond and hills offers magnificent colors in every season and has been the favorite spot for students to have a picnic.

Source: Visit Tartu (https://visittartu.com/)


Museums


The Estonian National Museum (ERM)

The Estonian National Museum is a new and spacious museum with lots of topics to cover. You can see exhibitions ranging from 8000 BC to this day, different cultural segments, and objects from every aspect of life today and before. ERM is a great place to spend hours with family and friends to get insight into what defines us as Estonians. The very first sTARTUp Day event also took place there in 2016.


TYPA – Printing and Paper Art Center

TYPA is a truly hands-on experience for every visitor. Have you ever wanted to make your own notebook? Well, we have! The museum shares practical insight into the magnificent world of printing technology and paper, making it one of our favorite museums in town.


Nightlife


Rüütli Street is located in the heart of Tartu, connecting the town square and the Botanical Garden of the University of Tartu. Of course, there are many cozy bars on the way! Kivi, Trepp, and Vein ja Vine are only a few of the many venues you may discover from Rüütli Street. Near them, on Magasini Street you can also find Möku - a bar that’s always filled with all sorts of interesting people, also a regular place for many international students. You can be sure that you’ll never get bored there, make sure to also try their famous dumplings!

A little further from the old town of Tartu, two yet different worlds exist. In a bunker under the Toomemägi, there is an old gunpowder cellar with bricks more than 300 years old. Today, this fragment of history – Püssirohukelder, serves as a unique beer restaurant with the highest pub ceiling in the world.

Tickets from €159

Tickets

Find your perfect ticket type! All ticket types grant access to all three festival days on 29-31 January 2025. 

Venue access
Ϟ Day 0: Side Events on January 29
Ϟ Day 1 on January 30
Ϟ Day 2 on January 31
Matchmaking
This is where the magic happens. Through our matchmaking app, you can schedule 20-minute meetings with participants and meet them at our matchmaking area. General access to the matchmaking app will be available at the beginning of the festival week.
Stage program
There will be three stages at sTARTUp Day 2025 – Starlight Stage, Insight Stage, and Pitching Stage – with speakers and presenters who cover a variety of topics for every taste.
Demo Area access
This is the Mecca of Entrepreneurship! Explore the latest innovations and discover new products, services, friends, opportunities and perhaps, your new career challenge.
sTARTUp Night
The legendary sTARTUp Night wraps up the first conference day on January 30. The afterparty is bringing together the coolest festival visitors, good music, and lots of surprises!
Seminars
Practical seminars to sharpen & level up your skills.
Side events
Vibrant side events take place all over Tartu before and during the official festival.
Early access to matchmaking app
With early access, you’ll gain access to our matchmaking app two weeks earlier than most people. Use the opportunity to get a head start and request meetings with the hottest participants before all their slots are full.
VIP Reception
Celebrate the beginning of sTARTUp Day in style! The VIP Reception brings together speakers, investors & executives for an unforgettable night.
VIP Lounge access
Escape to your lounge where you can kick back and relax, get some work done, or prep for the next meeting.
Investor Day
Investor Day on January 29 is an exclusive investors' meetup to share experiences, learn from each other, and create meaningful contacts. Structured in a way you'd feel both elevated by and busy with new ideas while leaving enough room for networking.
Executive Day
Executive Day on January 29 is about taking the time to listen, talk, and network with other leaders. This is the place to bounce your thoughts and learn about challenges and solutions across different industries.
List of attending investors
Startups will see the participating investors' list (investor's name + investment fund's name) which enables them to request meetings with the right investors through our matchmaking app.
List of attending startups
There are over 300 unique startups at sTARTUp Day, which can be quite overwhelming at times. We'll send you a database of all of the participating startups so you can browse through them all and select the ones you want to meet beforehand.
Personalised startup matches
With the help of our good friends from Dealum, we will find the most relevant startup matches based on each investor’s profile. This means that investors will get a list of hand-selected startups that meet their requirements, making it even easier to meet the right startup.
Visibility at sTARTUp Day website
All validated startups and the biggest VC funds will be featured on the sTARTUp Day website.

Visitor

179 €
BUY NOW
Venue access
Ϟ Day 0: Side Events on January 29
Ϟ Day 1 on January 30
Ϟ Day 2 on January 31
Matchmaking
This is where the magic happens. Through our matchmaking app, you can schedule 20-minute meetings with participants and meet them at our matchmaking area. General access to the matchmaking app will be available at the beginning of the festival week.
Stage program
There will be three stages at sTARTUp Day 2025 – Starlight Stage, Insight Stage, and Pitching Stage – with speakers and presenters who cover a variety of topics for every taste.
Demo Area access
This is the Mecca of Entrepreneurship! Explore the latest innovations and discover new products, services, friends, opportunities and perhaps, your new career challenge.
sTARTUp Night
The legendary sTARTUp Night wraps up the first conference day on January 30. The afterparty is bringing together the coolest festival visitors, good music, and lots of surprises!
Seminars
Practical seminars to sharpen & level up your skills.
Side events
Vibrant side events take place all over Tartu before and during the official festival.
Early access to matchmaking app
With early access, you’ll gain access to our matchmaking app two weeks earlier than most people. Use the opportunity to get a head start and request meetings with the hottest participants before all their slots are full.
VIP Reception
Celebrate the beginning of sTARTUp Day in style! The VIP Reception brings together speakers, investors & executives for an unforgettable night.
VIP Lounge access
Escape to your lounge where you can kick back and relax, get some work done, or prep for the next meeting.
Investor Day
Investor Day on January 29 is an exclusive investors' meetup to share experiences, learn from each other, and create meaningful contacts. Structured in a way you'd feel both elevated by and busy with new ideas while leaving enough room for networking.
Executive Day
Executive Day on January 29 is about taking the time to listen, talk, and network with other leaders. This is the place to bounce your thoughts and learn about challenges and solutions across different industries.
List of attending investors
Startups will see the participating investors' list (investor's name + investment fund's name) which enables them to request meetings with the right investors through our matchmaking app.
List of attending startups
There are over 300 unique startups at sTARTUp Day, which can be quite overwhelming at times. We'll send you a database of all of the participating startups so you can browse through them all and select the ones you want to meet beforehand.
Personalised startup matches
With the help of our good friends from Dealum, we will find the most relevant startup matches based on each investor’s profile. This means that investors will get a list of hand-selected startups that meet their requirements, making it even easier to meet the right startup.
Visibility at sTARTUp Day website
All validated startups and the biggest VC funds will be featured on the sTARTUp Day website.

Startup

159 €
BUY NOW
Venue access
Ϟ Day 0: Side Events on January 29
Ϟ Day 1 on January 30
Ϟ Day 2 on January 31
Matchmaking
This is where the magic happens. Through our matchmaking app, you can schedule 20-minute meetings with participants and meet them at our matchmaking area. General access to the matchmaking app will be available at the beginning of the festival week.
Stage program
There will be three stages at sTARTUp Day 2025 – Starlight Stage, Insight Stage, and Pitching Stage – with speakers and presenters who cover a variety of topics for every taste.
Demo Area access
This is the Mecca of Entrepreneurship! Explore the latest innovations and discover new products, services, friends, opportunities and perhaps, your new career challenge.
sTARTUp Night
The legendary sTARTUp Night wraps up the first conference day on January 30. The afterparty is bringing together the coolest festival visitors, good music, and lots of surprises!
Seminars
Practical seminars to sharpen & level up your skills.
Side events
Vibrant side events take place all over Tartu before and during the official festival.
Early access to matchmaking app
With early access, you’ll gain access to our matchmaking app two weeks earlier than most people. Use the opportunity to get a head start and request meetings with the hottest participants before all their slots are full.
VIP Reception
Celebrate the beginning of sTARTUp Day in style! The VIP Reception brings together speakers, investors & executives for an unforgettable night.
VIP Lounge access
Escape to your lounge where you can kick back and relax, get some work done, or prep for the next meeting.
Investor Day
Investor Day on January 29 is an exclusive investors' meetup to share experiences, learn from each other, and create meaningful contacts. Structured in a way you'd feel both elevated by and busy with new ideas while leaving enough room for networking.
Executive Day
Executive Day on January 29 is about taking the time to listen, talk, and network with other leaders. This is the place to bounce your thoughts and learn about challenges and solutions across different industries.
List of attending investors
Startups will see the participating investors' list (investor's name + investment fund's name) which enables them to request meetings with the right investors through our matchmaking app.
List of attending startups
There are over 300 unique startups at sTARTUp Day, which can be quite overwhelming at times. We'll send you a database of all of the participating startups so you can browse through them all and select the ones you want to meet beforehand.
Personalised startup matches
With the help of our good friends from Dealum, we will find the most relevant startup matches based on each investor’s profile. This means that investors will get a list of hand-selected startups that meet their requirements, making it even easier to meet the right startup.
Visibility at sTARTUp Day website
All validated startups and the biggest VC funds will be featured on the sTARTUp Day website.

Investor

259 €
BUY NOW
Venue access
Ϟ Day 0: Side Events on January 29
Ϟ Day 1 on January 30
Ϟ Day 2 on January 31
Matchmaking
This is where the magic happens. Through our matchmaking app, you can schedule 20-minute meetings with participants and meet them at our matchmaking area. General access to the matchmaking app will be available at the beginning of the festival week.
Stage program
There will be three stages at sTARTUp Day 2025 – Starlight Stage, Insight Stage, and Pitching Stage – with speakers and presenters who cover a variety of topics for every taste.
Demo Area access
This is the Mecca of Entrepreneurship! Explore the latest innovations and discover new products, services, friends, opportunities and perhaps, your new career challenge.
sTARTUp Night
The legendary sTARTUp Night wraps up the first conference day on January 30. The afterparty is bringing together the coolest festival visitors, good music, and lots of surprises!
Seminars
Practical seminars to sharpen & level up your skills.
Side events
Vibrant side events take place all over Tartu before and during the official festival.
Early access to matchmaking app
With early access, you’ll gain access to our matchmaking app two weeks earlier than most people. Use the opportunity to get a head start and request meetings with the hottest participants before all their slots are full.
VIP Reception
Celebrate the beginning of sTARTUp Day in style! The VIP Reception brings together speakers, investors & executives for an unforgettable night.
VIP Lounge access
Escape to your lounge where you can kick back and relax, get some work done, or prep for the next meeting.
Investor Day
Investor Day on January 29 is an exclusive investors' meetup to share experiences, learn from each other, and create meaningful contacts. Structured in a way you'd feel both elevated by and busy with new ideas while leaving enough room for networking.
Executive Day
Executive Day on January 29 is about taking the time to listen, talk, and network with other leaders. This is the place to bounce your thoughts and learn about challenges and solutions across different industries.
List of attending investors
Startups will see the participating investors' list (investor's name + investment fund's name) which enables them to request meetings with the right investors through our matchmaking app.
List of attending startups
There are over 300 unique startups at sTARTUp Day, which can be quite overwhelming at times. We'll send you a database of all of the participating startups so you can browse through them all and select the ones you want to meet beforehand.
Personalised startup matches
With the help of our good friends from Dealum, we will find the most relevant startup matches based on each investor’s profile. This means that investors will get a list of hand-selected startups that meet their requirements, making it even easier to meet the right startup.
Visibility at sTARTUp Day website
All validated startups and the biggest VC funds will be featured on the sTARTUp Day website.

Executive

259 €
BUY NOW
Venue access
Ϟ Day 0: Side Events on January 29
Ϟ Day 1 on January 30
Ϟ Day 2 on January 31
Matchmaking
This is where the magic happens. Through our matchmaking app, you can schedule 20-minute meetings with participants and meet them at our matchmaking area. General access to the matchmaking app will be available at the beginning of the festival week.
Stage program
There will be three stages at sTARTUp Day 2025 – Starlight Stage, Insight Stage, and Pitching Stage – with speakers and presenters who cover a variety of topics for every taste.
Demo Area access
This is the Mecca of Entrepreneurship! Explore the latest innovations and discover new products, services, friends, opportunities and perhaps, your new career challenge.
sTARTUp Night
The legendary sTARTUp Night wraps up the first conference day on January 30. The afterparty is bringing together the coolest festival visitors, good music, and lots of surprises!
Seminars
Practical seminars to sharpen & level up your skills.
Side events
Vibrant side events take place all over Tartu before and during the official festival.
Early access to matchmaking app
With early access, you’ll gain access to our matchmaking app two weeks earlier than most people. Use the opportunity to get a head start and request meetings with the hottest participants before all their slots are full.
VIP Reception
Celebrate the beginning of sTARTUp Day in style! The VIP Reception brings together speakers, investors & executives for an unforgettable night.
VIP Lounge access
Escape to your lounge where you can kick back and relax, get some work done, or prep for the next meeting.
Investor Day
Investor Day on January 29 is an exclusive investors' meetup to share experiences, learn from each other, and create meaningful contacts. Structured in a way you'd feel both elevated by and busy with new ideas while leaving enough room for networking.
Executive Day
Executive Day on January 29 is about taking the time to listen, talk, and network with other leaders. This is the place to bounce your thoughts and learn about challenges and solutions across different industries.
List of attending investors
Startups will see the participating investors' list (investor's name + investment fund's name) which enables them to request meetings with the right investors through our matchmaking app.
List of attending startups
There are over 300 unique startups at sTARTUp Day, which can be quite overwhelming at times. We'll send you a database of all of the participating startups so you can browse through them all and select the ones you want to meet beforehand.
Personalised startup matches
With the help of our good friends from Dealum, we will find the most relevant startup matches based on each investor’s profile. This means that investors will get a list of hand-selected startups that meet their requirements, making it even easier to meet the right startup.
Visibility at sTARTUp Day website
All validated startups and the biggest VC funds will be featured on the sTARTUp Day website.