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Tickets
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prices from
139€

Matchmaking

Networking is usually #1 on everyone's business event goals. Or at least it should be! Everyone is all in one place, so there's no better place to network than at a business fest.

To make meeting the right contacts from a sea of people easier, sTARTUp Day uses Brella's AI-powered matchmaking. On there, you can connect with startups, investors, executives, speakers, and visitors who match your profile. Whether you just want to chat, find an investment, recruit talented people, or sell a service – this is the place to do so!


In 2024 we had 1910 meetings and 3994 chat messages.


How does matchmaking work?


1. Check your e-mail for a matchmaking invitation

An invitation to join the event through Brella will be sent to your e-mail. Investors, executives, and startups can expect the invitation three weeks before the event, and visitor ticket holders can look out for it one week before the event kicks off. 


2. Join the platform and create your profile

We have a detailed and thorough list of interests relevant to you and the industry at large. Choose the interests that accurately reflect your own, and choose your event goals: networking, buying or offering a product/service, recruitment, or investment. These provide the AI-powered algorithm with the best information.


3. Book a meeting with your first match

Once you complete your profile, you’ll see your recommended matches right away. Select a profile, choose an available time, and send a meeting request to start the discussion.


We've added tons of topics so you can filter people based on:

⚡️ functional expertise (ask for or offer expertise in biz dev, UX/UI, marketing, etc.);

⚡️ type of attendee (your ticket type and some more specific options);

⚡️ program track interests (share thoughts about stage talks or find people with similar interests);

⚡️ tech knowledge (ask for or offer expertise in AI, big data, blockchain, IoT, etc.);

⚡️ investment rounds in interest (offering or looking for);

⚡️ startup stage (your startup's stage or interest towards said stage).


4. Show up on the event day for amazing content and relevant 1:1 meetings!

Fill your schedule with relevant 1:1 meetings and maximize your valuable time at sTARTUp Day!

5. Where will you meet?

You'll be assigned a table number in the Matchmaking Area. All you have to do is show up at the right table at the right time!


Some tips for securing the best meetings

⚡️ Log in as soon as matchmaking opens for your ticket. Get in there when everyone's calendars are still free!

⚡️ Fill in your profile & add an introduction. That will make you seem more approachable.

⚡️ Take some time to add all of your interests. You're going to match with people based on this.

⚡️ Actively request meetings. Be proactive!

⚡️ People are more likely to accept a meeting if they know why you want to meet them. Leave them a note.

⚡️ Don't send the same sales pitch to all participants. Personalize it for everyone you want a meeting with.

Get the Brella app

  • Download the app from Google Play - HERE

  • Download the app from the App Store - HERE


After you get your first meeting done, all you're going to want to do is meet people!

See schedule

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Tickets from €159

Tickets

Find your perfect ticket type! All ticket types grant access to all three festival days on 29-31 January 2025. 

Venue access
Ϟ Day 0: Side Events on January 29
Ϟ Day 1 on January 30
Ϟ Day 2 on January 31
Matchmaking
This is where the magic happens. Through our matchmaking app, you can schedule 20-minute meetings with participants and meet them at our matchmaking area. General access to the matchmaking app will be available at the beginning of the festival week.
Stage program
There will be three stages at sTARTUp Day 2025 – Starlight Stage, Insight Stage, and Pitching Stage – with speakers and presenters who cover a variety of topics for every taste.
Demo Area access
This is the Mecca of Entrepreneurship! Explore the latest innovations and discover new products, services, friends, opportunities and perhaps, your new career challenge.
sTARTUp Night
The legendary sTARTUp Night wraps up the first conference day on January 30. The afterparty is bringing together the coolest festival visitors, good music, and lots of surprises!
Seminars
Practical seminars to sharpen & level up your skills.
Side events
Vibrant side events take place all over Tartu before and during the official festival.
Early access to matchmaking app
With early access, you’ll gain access to our matchmaking app two weeks earlier than most people. Use the opportunity to get a head start and request meetings with the hottest participants before all their slots are full.
VIP Reception
Celebrate the beginning of sTARTUp Day in style! The VIP Reception brings together speakers, investors & executives for an unforgettable night.
VIP Lounge access
Escape to your lounge where you can kick back and relax, get some work done, or prep for the next meeting.
Investor Day
Investor Day on January 29 is an exclusive investors' meetup to share experiences, learn from each other, and create meaningful contacts. Structured in a way you'd feel both elevated by and busy with new ideas while leaving enough room for networking.
Executive Day
Executive Day on January 29 is about taking the time to listen, talk, and network with other leaders. This is the place to bounce your thoughts and learn about challenges and solutions across different industries.
List of attending investors
Startups will see the participating investors' list (investor's name + investment fund's name) which enables them to request meetings with the right investors through our matchmaking app.
List of attending startups
There are over 300 unique startups at sTARTUp Day, which can be quite overwhelming at times. We'll send you a database of all of the participating startups so you can browse through them all and select the ones you want to meet beforehand.
Personalised startup matches
With the help of our good friends from Dealum, we will find the most relevant startup matches based on each investor’s profile. This means that investors will get a list of hand-selected startups that meet their requirements, making it even easier to meet the right startup.
Visibility at sTARTUp Day website
All validated startups and the biggest VC funds will be featured on the sTARTUp Day website.

Visitor

179 €
BUY NOW
Venue access
Ϟ Day 0: Side Events on January 29
Ϟ Day 1 on January 30
Ϟ Day 2 on January 31
Matchmaking
This is where the magic happens. Through our matchmaking app, you can schedule 20-minute meetings with participants and meet them at our matchmaking area. General access to the matchmaking app will be available at the beginning of the festival week.
Stage program
There will be three stages at sTARTUp Day 2025 – Starlight Stage, Insight Stage, and Pitching Stage – with speakers and presenters who cover a variety of topics for every taste.
Demo Area access
This is the Mecca of Entrepreneurship! Explore the latest innovations and discover new products, services, friends, opportunities and perhaps, your new career challenge.
sTARTUp Night
The legendary sTARTUp Night wraps up the first conference day on January 30. The afterparty is bringing together the coolest festival visitors, good music, and lots of surprises!
Seminars
Practical seminars to sharpen & level up your skills.
Side events
Vibrant side events take place all over Tartu before and during the official festival.
Early access to matchmaking app
With early access, you’ll gain access to our matchmaking app two weeks earlier than most people. Use the opportunity to get a head start and request meetings with the hottest participants before all their slots are full.
VIP Reception
Celebrate the beginning of sTARTUp Day in style! The VIP Reception brings together speakers, investors & executives for an unforgettable night.
VIP Lounge access
Escape to your lounge where you can kick back and relax, get some work done, or prep for the next meeting.
Investor Day
Investor Day on January 29 is an exclusive investors' meetup to share experiences, learn from each other, and create meaningful contacts. Structured in a way you'd feel both elevated by and busy with new ideas while leaving enough room for networking.
Executive Day
Executive Day on January 29 is about taking the time to listen, talk, and network with other leaders. This is the place to bounce your thoughts and learn about challenges and solutions across different industries.
List of attending investors
Startups will see the participating investors' list (investor's name + investment fund's name) which enables them to request meetings with the right investors through our matchmaking app.
List of attending startups
There are over 300 unique startups at sTARTUp Day, which can be quite overwhelming at times. We'll send you a database of all of the participating startups so you can browse through them all and select the ones you want to meet beforehand.
Personalised startup matches
With the help of our good friends from Dealum, we will find the most relevant startup matches based on each investor’s profile. This means that investors will get a list of hand-selected startups that meet their requirements, making it even easier to meet the right startup.
Visibility at sTARTUp Day website
All validated startups and the biggest VC funds will be featured on the sTARTUp Day website.

Startup

159 €
BUY NOW
Venue access
Ϟ Day 0: Side Events on January 29
Ϟ Day 1 on January 30
Ϟ Day 2 on January 31
Matchmaking
This is where the magic happens. Through our matchmaking app, you can schedule 20-minute meetings with participants and meet them at our matchmaking area. General access to the matchmaking app will be available at the beginning of the festival week.
Stage program
There will be three stages at sTARTUp Day 2025 – Starlight Stage, Insight Stage, and Pitching Stage – with speakers and presenters who cover a variety of topics for every taste.
Demo Area access
This is the Mecca of Entrepreneurship! Explore the latest innovations and discover new products, services, friends, opportunities and perhaps, your new career challenge.
sTARTUp Night
The legendary sTARTUp Night wraps up the first conference day on January 30. The afterparty is bringing together the coolest festival visitors, good music, and lots of surprises!
Seminars
Practical seminars to sharpen & level up your skills.
Side events
Vibrant side events take place all over Tartu before and during the official festival.
Early access to matchmaking app
With early access, you’ll gain access to our matchmaking app two weeks earlier than most people. Use the opportunity to get a head start and request meetings with the hottest participants before all their slots are full.
VIP Reception
Celebrate the beginning of sTARTUp Day in style! The VIP Reception brings together speakers, investors & executives for an unforgettable night.
VIP Lounge access
Escape to your lounge where you can kick back and relax, get some work done, or prep for the next meeting.
Investor Day
Investor Day on January 29 is an exclusive investors' meetup to share experiences, learn from each other, and create meaningful contacts. Structured in a way you'd feel both elevated by and busy with new ideas while leaving enough room for networking.
Executive Day
Executive Day on January 29 is about taking the time to listen, talk, and network with other leaders. This is the place to bounce your thoughts and learn about challenges and solutions across different industries.
List of attending investors
Startups will see the participating investors' list (investor's name + investment fund's name) which enables them to request meetings with the right investors through our matchmaking app.
List of attending startups
There are over 300 unique startups at sTARTUp Day, which can be quite overwhelming at times. We'll send you a database of all of the participating startups so you can browse through them all and select the ones you want to meet beforehand.
Personalised startup matches
With the help of our good friends from Dealum, we will find the most relevant startup matches based on each investor’s profile. This means that investors will get a list of hand-selected startups that meet their requirements, making it even easier to meet the right startup.
Visibility at sTARTUp Day website
All validated startups and the biggest VC funds will be featured on the sTARTUp Day website.

Investor

259 €
BUY NOW
Venue access
Ϟ Day 0: Side Events on January 29
Ϟ Day 1 on January 30
Ϟ Day 2 on January 31
Matchmaking
This is where the magic happens. Through our matchmaking app, you can schedule 20-minute meetings with participants and meet them at our matchmaking area. General access to the matchmaking app will be available at the beginning of the festival week.
Stage program
There will be three stages at sTARTUp Day 2025 – Starlight Stage, Insight Stage, and Pitching Stage – with speakers and presenters who cover a variety of topics for every taste.
Demo Area access
This is the Mecca of Entrepreneurship! Explore the latest innovations and discover new products, services, friends, opportunities and perhaps, your new career challenge.
sTARTUp Night
The legendary sTARTUp Night wraps up the first conference day on January 30. The afterparty is bringing together the coolest festival visitors, good music, and lots of surprises!
Seminars
Practical seminars to sharpen & level up your skills.
Side events
Vibrant side events take place all over Tartu before and during the official festival.
Early access to matchmaking app
With early access, you’ll gain access to our matchmaking app two weeks earlier than most people. Use the opportunity to get a head start and request meetings with the hottest participants before all their slots are full.
VIP Reception
Celebrate the beginning of sTARTUp Day in style! The VIP Reception brings together speakers, investors & executives for an unforgettable night.
VIP Lounge access
Escape to your lounge where you can kick back and relax, get some work done, or prep for the next meeting.
Investor Day
Investor Day on January 29 is an exclusive investors' meetup to share experiences, learn from each other, and create meaningful contacts. Structured in a way you'd feel both elevated by and busy with new ideas while leaving enough room for networking.
Executive Day
Executive Day on January 29 is about taking the time to listen, talk, and network with other leaders. This is the place to bounce your thoughts and learn about challenges and solutions across different industries.
List of attending investors
Startups will see the participating investors' list (investor's name + investment fund's name) which enables them to request meetings with the right investors through our matchmaking app.
List of attending startups
There are over 300 unique startups at sTARTUp Day, which can be quite overwhelming at times. We'll send you a database of all of the participating startups so you can browse through them all and select the ones you want to meet beforehand.
Personalised startup matches
With the help of our good friends from Dealum, we will find the most relevant startup matches based on each investor’s profile. This means that investors will get a list of hand-selected startups that meet their requirements, making it even easier to meet the right startup.
Visibility at sTARTUp Day website
All validated startups and the biggest VC funds will be featured on the sTARTUp Day website.

Executive

259 €
BUY NOW
Venue access
Ϟ Day 0: Side Events on January 29
Ϟ Day 1 on January 30
Ϟ Day 2 on January 31
Matchmaking
This is where the magic happens. Through our matchmaking app, you can schedule 20-minute meetings with participants and meet them at our matchmaking area. General access to the matchmaking app will be available at the beginning of the festival week.
Stage program
There will be three stages at sTARTUp Day 2025 – Starlight Stage, Insight Stage, and Pitching Stage – with speakers and presenters who cover a variety of topics for every taste.
Demo Area access
This is the Mecca of Entrepreneurship! Explore the latest innovations and discover new products, services, friends, opportunities and perhaps, your new career challenge.
sTARTUp Night
The legendary sTARTUp Night wraps up the first conference day on January 30. The afterparty is bringing together the coolest festival visitors, good music, and lots of surprises!
Seminars
Practical seminars to sharpen & level up your skills.
Side events
Vibrant side events take place all over Tartu before and during the official festival.
Early access to matchmaking app
With early access, you’ll gain access to our matchmaking app two weeks earlier than most people. Use the opportunity to get a head start and request meetings with the hottest participants before all their slots are full.
VIP Reception
Celebrate the beginning of sTARTUp Day in style! The VIP Reception brings together speakers, investors & executives for an unforgettable night.
VIP Lounge access
Escape to your lounge where you can kick back and relax, get some work done, or prep for the next meeting.
Investor Day
Investor Day on January 29 is an exclusive investors' meetup to share experiences, learn from each other, and create meaningful contacts. Structured in a way you'd feel both elevated by and busy with new ideas while leaving enough room for networking.
Executive Day
Executive Day on January 29 is about taking the time to listen, talk, and network with other leaders. This is the place to bounce your thoughts and learn about challenges and solutions across different industries.
List of attending investors
Startups will see the participating investors' list (investor's name + investment fund's name) which enables them to request meetings with the right investors through our matchmaking app.
List of attending startups
There are over 300 unique startups at sTARTUp Day, which can be quite overwhelming at times. We'll send you a database of all of the participating startups so you can browse through them all and select the ones you want to meet beforehand.
Personalised startup matches
With the help of our good friends from Dealum, we will find the most relevant startup matches based on each investor’s profile. This means that investors will get a list of hand-selected startups that meet their requirements, making it even easier to meet the right startup.
Visibility at sTARTUp Day website
All validated startups and the biggest VC funds will be featured on the sTARTUp Day website.