DefenceTech on the Fast Track

One of the standout themes was the rapid rise of the DefenceTech sector. Estonia’s unique ecosystem is proving to be an ideal launchpad for cutting-edge startups, particularly in defense. Thanks to the country’s small size and tight-knit networks, the close relationship between government and startups has enabled rapid initial success. However, while launching a startup here is relatively straightforward, scaling up remains a tougher challenge.

Estonia’s rich talent pool in technical and engineering expertise further fuels this growth, making it easier than ever to find the right people to bring innovative ideas to life. On the investment front, institutional investors are beginning to challenge old restrictions—reassessing how they allocate funds and opening up to previously overlooked opportunities. This shift is especially significant for sectors like DefenceTech, which historically were not seen as part of Estonia’s security landscape. In the past, the government missed the potential of local mavericks who could revolutionize national defense with breakthrough technology. Today, those same trailblazers are gaining well-deserved recognition.

Unapologetically Bold Business Advice from Nordika

If you’re in need of a reality check—or a push—listen to this tongue-in-cheek advice from Nordika:

1. Be Delulu
   If people call you delusional, take it as a compliment. It might mean you’re onto a billion-dollar idea. Just look at the Villing brothers—who envisioned suburban rides in a stranger’s car and ended up with Bolt.

2. Start with an MVP (Minimum Viable Performance)
   Launch your product before it’s perfect. Gather feedback—because any feedback is good feedback—and use it to improve.

3. Don’t Reinvent the Heel
   Rarely does a completely new idea emerge out of thin air. Often, it’s about upgrading what already exists. The best startups are remixes of proven concepts, not entirely new songs.

4. Show Up & Show Off
   Understand that your idea might not click immediately. Keep sharing your vision—again and again—until people start to care. Persistence is key.

5. Face & Embrace Your Fears
   If something makes you nervous, it’s likely important. Don’t let fear or anxiety hold you back—embrace them and push forward.

The parallels drawn between startup founders and drag queens are both humorous and enlightening. Both groups perform under pressure, face rejection, and relentlessly promote their brand. The only difference? Drag queens might even earn tips along the way!

sTARTUp Day showcased a remarkable blend of intense deep-tech discussions and fun, inspirational moments. This unique combination not only highlights the versatility of the event but also transforms it into a true business festival rather than just a conventional conference. Whether you're here for the groundbreaking innovations or the creative, light-hearted spirit, sTARTUp Day offers a dynamic space where both serious technology and playful inspiration drive the future of entrepreneurship.

sTARTUp Day 2025 highlighted that taking risks and embracing bold ideas is at the heart of innovation. Whether you’re venturing into DefenceTech or remixing existing concepts, remember: sometimes, you’ve just got to say, “Fuck it, go and make it happen.”