There are many paths to becoming successful and the definition of success is also not universally defined. Do you want to be famous, respected, rich, entrepreneur, immortal, help with the breakthrough of some great scientific progress, have a good career or something else? Whatever you choose as your goal - the traits are vastly different. What they all have in common are steadfast resolve and thick skin. You need to hear a lot of no’s and still keep going. When a reporter asked: "How did it feel to fail 1,000 times?", Edison replied: "I didn't fail 1,000 times. The light bulb was an invention with 1,000 steps”.

We thought we are invincible. We will just go anywhere and conquer the whole world in the next 5 years!

The third one probably was when we closed our first VC funding of 1M Eur. It showed that not only we thought it's a good business, but VC-s as well. We had global customers and global VCs. Suddenly in the small Estonian bond, we were no longer a bunch of nobodies and had a lot of responsibility on our hands. It was no longer about just building a good business, but also our reputation that's on the line. We want to make sure that in 10 years our employees, customers, and investors are happy - this is not something we want to fail with.

But if I had to be frank - the most important things are not the big victories. It's the small victories. If you consistently celebrate small victories, then this is what really keeps you going and will carry you through the rough times.

If you consistently celebrate small victories, then this is what really keeps you going and will carry you through the rough times.

In 2018 winter we had a terrible season. We expected to grow 10 times, but only grew 2 times! Since our expectations were unbelievably high, then it was demoralizing throughout the whole company. It caused widespread panic and reorganization through the company. However, it thought us to really think through our sales model, forced us to learn about unit economics, the deep details of fundraising, keeping our focus and not doing many things at once, and many other things that are essential for a healthy business. It was probably the most educational winter of my life. Even if everything seems to fail, always look for learning opportunities. In the long run, even though many people got hurt and we did many mistakes, I'm happy that we had this awful experience.

For me, it was a deliberated decision. I had taken many university classes on how to do startups, had worked in an international startup that scaled up, just graduated a master’s degree and I felt that natural next step is to create my own startup. At first, I planned to do it in legal tech, but life came into the way and I met Robin. We spent the whole week every day partying, visioning, discussing and learning to know each other. After a week we shook hands, put down basic terms and started working on it! The next day I gave the letter of resignation in my old job and 1 month later we were working on it full-time.

What tabs/apps do you have open right now?

We will have autonomous tractors driven by eAgronoms software in the field growing grain with the best agronomic practices that grow the soil sustainably. The food is certificated and tracked by eAgronom from the field, all the way to your plate, so you know exactly what the food was grown with, where was it grown and what chemicals were used on it. The world soils are healthy and sustainable thanks to eAgronom, which will also be our contribution to the fight against climate change.

Currently, I’m learning artificial intelligence - since I’m running the AI team. The algorithms, how to program it, etc. I have no educational background in AI, so I need to learn it all by myself.